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Entries tagged with “
The Cluetrain Manifesto
”April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “The Cluetrain Manifesto”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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October 27, 2012 7:48 AM
More About Making tagged “The Cluetrain Manifesto”
People are not quick to realize the potential that will emerge from the Makers Movement. Yes, the ability to hit a "make" button from your desktop as simply as it is for you hit the "print" button may not be... Read more
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October 18, 201211:07 PM
A Death In The Family... Missing Michael O'Connor Clark tagged “The Cluetrain Manifesto”
I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more
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October 4, 201210:18 PM
The End Of Conversation tagged “The Cluetrain Manifesto”
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more
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June 12, 201210:55 AM
The Internet Could Be Closed For Business tagged “The Cluetrain Manifesto”
Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more
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April 23, 2012 6:30 PM
Intent Is Everything tagged “The Cluetrain Manifesto”
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more
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April 15, 2012 9:31 AM
In A World Of Too Much To Know tagged “The Cluetrain Manifesto”
Episode #301 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. David Weinberger is a true think (writer and... Read more
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April 15, 2012 8:10 AM
SPOS #301 - Knowing Things With David Weinberger tagged “The Cluetrain Manifesto”
Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true think (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors... Read more
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March 16, 2012 4:02 PM
10 New Books Worth Checking Out tagged “The Cluetrain Manifesto”
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “The Cluetrain Manifesto”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “The Cluetrain Manifesto”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “The Cluetrain Manifesto”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “The Cluetrain Manifesto”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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July 26, 2011 9:43 AM
The Me Media tagged “The Cluetrain Manifesto”
What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more
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June 8, 201111:26 PM
Humility And Having Something To Say tagged “The Cluetrain Manifesto”
You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the... Read more
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May 23, 2011 2:09 PM
The Infovore tagged “The Cluetrain Manifesto”
Human beings have an unquenchable thirst for information... not just knowledge. Why are we like this? It was my understanding that David Weinberger (The Cluetrain Manifesto, Small Pieces Loosely Joined and Everything Is Miscellaneous) was working on this concept for... Read more
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April 15, 2011 7:44 AM
Control... That Old Thing tagged “The Cluetrain Manifesto”
Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more
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March 7, 2011 8:46 PM
The Best Marketing Advice You Ever Received tagged “The Cluetrain Manifesto”
What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with you? If you're like me, you've probably been very lucky. Over the years, I've worked with some amazing people, read... Read more
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February 8, 2011 9:30 PM
Will All Brands Be Open? Should All Brands Be Open? tagged “The Cluetrain Manifesto”
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more
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January 9, 2011 6:38 PM
The Great Old Minds Of New Media tagged “The Cluetrain Manifesto”
Curious to get some fresh thinking in your New Media diet? Yes, there are countless brand spanking new business books, Blog posts and answers on Quora to help you better navigate the new media channels. You could do that, or... Read more
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