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The Cluetrain Manifesto

July 19, 2015 8:48 AM

The Internet That Could Be With David Weinberger tagged “The Cluetrain Manifesto”

Episode #471 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When I think about what the Internet means to me and to business, I often think of David Weinberger.... Read more

By Mitch Joel

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July 19, 2015 7:51 AM

SPOS #471 - The Internet That Could Be With David Weinberger tagged “The Cluetrain Manifesto”

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal... Read more

By Mitch Joel

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March 1, 2015 9:25 AM

The New Cluetrain Manifesto tagged “The Cluetrain Manifesto”

Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The... Read more

By Mitch Joel

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March 1, 2015 8:06 AM

SPOS #451 - New Clues With Doc Searls And David Weinberger tagged “The Cluetrain Manifesto”

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95... Read more

By Mitch Joel

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December 29, 201411:17 PM

Rescue Books tagged “The Cluetrain Manifesto”

It's time to save business books. I'm wondering if we should start a humane society to save the business books of the world? I have a personal problem that I haven't spoken about in public. Please, allow me to indulge... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “The Cluetrain Manifesto”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “The Cluetrain Manifesto”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

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October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “The Cluetrain Manifesto”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

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September 5, 201410:41 PM

What My Podcast Is Not tagged “The Cluetrain Manifesto”

I can run off at the mouth quite a bit... especially, if you let me. I like to talk. I like to write. It's what I do. It's not for everyone. If you're reading this, maybe it is for you... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “The Cluetrain Manifesto”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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January 12, 201411:49 AM

A New Era Of Marketing Has Arrived In The Age Of Context tagged “The Cluetrain Manifesto”

Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert... Read more

By Mitch Joel

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January 12, 2014 8:22 AM

SPOS #392 - The Age Of Context With Shel Israel And Robert Scoble tagged “The Cluetrain Manifesto”

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked... Read more

By Mitch Joel

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October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “The Cluetrain Manifesto”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “The Cluetrain Manifesto”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “The Cluetrain Manifesto”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 27, 2012 7:48 AM

More About Making tagged “The Cluetrain Manifesto”

People are not quick to realize the potential that will emerge from the Makers Movement. Yes, the ability to hit a "make" button from your desktop as simply as it is for you hit the "print" button may not be... Read more

By Mitch Joel


October 18, 201211:07 PM

A Death In The Family... Missing Michael O'Connor Clark tagged “The Cluetrain Manifesto”

I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “The Cluetrain Manifesto”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “The Cluetrain Manifesto”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


April 23, 2012 6:30 PM

Intent Is Everything tagged “The Cluetrain Manifesto”

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more

By Mitch Joel


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