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The Clue Train Manifesto

October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “The Clue Train Manifesto”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

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September 5, 201410:41 PM

What My Podcast Is Not tagged “The Clue Train Manifesto”

I can run off at the mouth quite a bit... especially, if you let me. I like to talk. I like to write. It's what I do. It's not for everyone. If you're reading this, maybe it is for you... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “The Clue Train Manifesto”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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January 12, 201411:49 AM

A New Era Of Marketing Has Arrived In The Age Of Context tagged “The Clue Train Manifesto”

Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert... Read more

By Mitch Joel

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January 12, 2014 8:22 AM

SPOS #392 - The Age Of Context With Shel Israel And Robert Scoble tagged “The Clue Train Manifesto”

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked... Read more

By Mitch Joel

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October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “The Clue Train Manifesto”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “The Clue Train Manifesto”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “The Clue Train Manifesto”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 27, 2012 7:48 AM

More About Making tagged “The Clue Train Manifesto”

People are not quick to realize the potential that will emerge from the Makers Movement. Yes, the ability to hit a "make" button from your desktop as simply as it is for you hit the "print" button may not be... Read more

By Mitch Joel


October 18, 201211:07 PM

A Death In The Family... Missing Michael O'Connor Clark tagged “The Clue Train Manifesto”

I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “The Clue Train Manifesto”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “The Clue Train Manifesto”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


April 23, 2012 6:30 PM

Intent Is Everything tagged “The Clue Train Manifesto”

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more

By Mitch Joel


April 15, 2012 9:31 AM

In A World Of Too Much To Know tagged “The Clue Train Manifesto”

Episode #301 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. David Weinberger is a true think (writer and... Read more

By Mitch Joel

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April 15, 2012 8:10 AM

SPOS #301 - Knowing Things With David Weinberger tagged “The Clue Train Manifesto”

Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true think (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors... Read more

By Mitch Joel


March 16, 2012 4:02 PM

10 New Books Worth Checking Out tagged “The Clue Train Manifesto”

There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “The Clue Train Manifesto”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “The Clue Train Manifesto”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “The Clue Train Manifesto”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “The Clue Train Manifesto”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

By Mitch Joel


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