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The Big Idea

December 25, 2012 9:17 AM

The Right Fit tagged “The Big Idea”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker tagged “The Big Idea”

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


November 2, 2010 9:18 PM

The Little Big Things tagged “The Big Idea”

How often do you really stop to think about the little stuff. It's all the little stuff... and how it adds up that counts most. When best-selling business book author, Tom Peters, announced that his book was going to be... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “The Big Idea”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “The Big Idea”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


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