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The Attention Merchants

December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “The Attention Merchants”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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December 2, 2016 3:11 PM

The 15 Best Business Books Of 2016 tagged “The Attention Merchants”

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016... in... Read more

By Mitch Joel

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October 28, 201611:58 PM

The Value (And Power) Of Attention tagged “The Attention Merchants”

This will be something important to watch. Your life is a casino. Sadly? Do you seek attention? Is your job to extract attention from consumers? What battles are you fighting to get more sales and build your brand? There are... Read more

By Mitch Joel

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