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Testimonial

October 7, 2011 9:23 PM

The Integrity Of The System Is Up You tagged “Testimonial”

Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well do you need to know someone before endorsing them on LinkedIn?" My tweet back was: "I'd say well enough to... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Testimonial”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


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