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Television Commercial

April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Television Commercial”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


October 31, 201210:45 PM

The Power Of Imagination tagged “Television Commercial”

Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more

By Mitch Joel


July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Television Commercial”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

By Mitch Joel


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