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Entries tagged with “
Television
”February 10, 2012 9:48 PM
Get Lost On YouTube tagged “Television”
It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more
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November 8, 201112:10 PM
A Life Without Technology tagged “Television”
There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Television”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Television”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Television”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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August 30, 201110:41 AM
Apple Turns Its i To Television tagged “Television”
Are you paying attention to Apple's next move? At the top of the trending rumors for the next version of the iPad (iPad 3 - for those keeping score at home) is that it will have retina display. The everyday... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Television”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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March 23, 2011 6:32 PM
What Type Of Advertising Has The Most Influence? tagged “Television”
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more
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March 19, 2011 8:48 PM
TV Everywhere tagged “Television”
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more
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December 31, 2010 1:48 PM
A Market Of One tagged “Television”
Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more
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December 3, 2010 2:33 PM
Online Advertising Sucks tagged “Television”
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more
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November 13, 2010 2:35 PM
Video Must Become More Social tagged “Television”
Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more
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November 1, 2010 8:18 PM
Turning Branded Contests Into Branded Content tagged “Television”
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more
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October 20, 2010 9:26 PM
Looking Beyond The Banner Ad tagged “Television”
Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more
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October 12, 201012:01 PM
Social Media Is A Big Waste Of Time tagged “Television”
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more
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October 7, 2010 9:12 PM
The Revolution Will Not Be Televised tagged “Television”
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more
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September 30, 2010 7:35 AM
The Future Of Blogging Might Surprise You tagged “Television”
As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more
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September 22, 201010:23 PM
You Do This More Than Sleeping And Working tagged “Television”
People spend more than half of their day consuming media. Making a statement like that should make you look at this Blog post with your head titled sideways and your eyebrows raised - the way a dog looks when you... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Television”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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September 1, 2010 7:15 AM
The Truth, The Whole Truth And Nothing But The Truth tagged “Television”
There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more
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