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Television

September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Television”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 22, 2014 8:15 PM

Cheap. Efficient. Elegant. tagged “Television”

How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it's text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and... Read more

By Mitch Joel

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August 1, 2014 4:21 PM

The Distortion Of Sound tagged “Television”

We have everything that we need at our fingertips. Is that a good thing? Need an article on something? There's a site for that. Need a video tutorial on any topic in the world? These a YouTube channel for that.... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Television”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters tagged “Television”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Television”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “Television”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

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January 9, 201410:11 PM

The Internet Will Break Your Creative Block tagged “Television”

Writer's block? Creative block? Can't come up with something to create? Steven Pressfield hates the words "writer's block." He believes that we're all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The... Read more

By Mitch Joel


January 7, 201410:28 PM

If You're Going To Speak In Public, Please Don't Do This... tagged “Television”

Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public... Ugh... it's... Read more

By Mitch Joel


December 7, 201310:42 AM

Six Links Worthy Of Your Attention #181 tagged “Television”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Television”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Television”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Television”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Television”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Television”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Television”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Television”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Television”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Television”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Television”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


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