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Television

December 11, 201411:49 PM

The Way Television Should Be tagged “Television”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Television”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Television”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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September 15, 201411:46 PM

Don't Make Me Hate You tagged “Television”

Marketers often think they're being smart. Most of the time, we're being very stupid. When you visit your big box electronics retailer, it's hard to make headway on which TV to buy. Over the years, television manufacturers have - somewhat... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Television”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 22, 2014 8:15 PM

Cheap. Efficient. Elegant. tagged “Television”

How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it's text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and... Read more

By Mitch Joel

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August 1, 2014 4:21 PM

The Distortion Of Sound tagged “Television”

We have everything that we need at our fingertips. Is that a good thing? Need an article on something? There's a site for that. Need a video tutorial on any topic in the world? These a YouTube channel for that.... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Television”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters tagged “Television”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Television”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “Television”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

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January 9, 201410:11 PM

The Internet Will Break Your Creative Block tagged “Television”

Writer's block? Creative block? Can't come up with something to create? Steven Pressfield hates the words "writer's block." He believes that we're all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The... Read more

By Mitch Joel


January 7, 201410:28 PM

If You're Going To Speak In Public, Please Don't Do This... tagged “Television”

Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public... Ugh... it's... Read more

By Mitch Joel


December 7, 201310:42 AM

Six Links Worthy Of Your Attention #181 tagged “Television”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Television”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Television”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Television”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Television”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Television”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Television”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


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