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Entries tagged with “
Technology
”May 23, 2013 9:35 AM
Staggering Stats And The New Reality tagged “Technology”
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about... Read more
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May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Technology”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Technology”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Technology”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Technology”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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May 3, 2013 7:35 PM
The New Digital Age tagged “Technology”
There's a new book in town that is worthy of your attention. No, this isn't a self-promotional post about CTRL ALT Delete (as I head into promotion for it next week, you can be sure that there will be plenty... Read more
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May 3, 2013 8:48 AM
Attention All Robot Shoppers tagged “Technology”
Do you love shopping? Do you hate shopping? I'm one of those strange beings that truly loves the act of shopping, but doesn't really buy all that much. I have no idea how to reconcile this, but nothing makes me... Read more
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May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Technology”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Technology”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 18, 2013 9:19 AM
Die, Thought Leaders, Die, Die, Die... tagged “Technology”
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more
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April 11, 2013 8:29 PM
It's The Little Things tagged “Technology”
You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more
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April 11, 2013 7:01 AM
Pay Attention: The End Is Nigh (For The Personal Computer) tagged “Technology”
Exponential growth is one of the biggest opportunities... and threats to business today. If you're running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the... Read more
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March 28, 2013 8:49 AM
Is Marketing About To Get Really Creepy Or Really Good? tagged “Technology”
Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more
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March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Technology”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
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March 5, 201312:21 PM
The Other Story Of The Smartphone tagged “Technology”
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more
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March 1, 201310:26 PM
Google Glass And Thinking Differently About Technology tagged “Technology”
Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the... Read more
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February 27, 2013 4:01 PM
As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business tagged “Technology”
It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Technology”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 19, 2013 9:06 PM
A Brand Of People tagged “Technology”
It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more
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February 19, 2013 2:35 PM
The Future of Media Is Beyond The Screen tagged “Technology”
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more
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