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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Targeting”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel


July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Targeting”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Targeting”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel

November 26, 200811:44 AM

Companies Are Not Ready, Willing And Able For Marketing 2.0 tagged “Targeting”

Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into. This includes most Governments and Associations. This is the wrong reason to do it and the wrong strategy. If your... Read more

By Mitch Joel