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Targeted Advertising

July 28, 2014 8:38 AM

Social Media, Politics And A Myopic World View tagged “Targeted Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Targeted Advertising”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Targeted Advertising”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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November 23, 2012 2:34 PM

The Future Of Personalized Pricing tagged “Targeted Advertising”

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “Targeted Advertising”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


August 16, 2012 2:00 PM

Pop Goes The Social Media Bubble tagged “Targeted Advertising”

Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Targeted Advertising”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


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