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Take Over Ad

July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Take Over Ad”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Take Over Ad”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


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