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Strategy

March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Strategy”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Strategy”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Strategy”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Strategy”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Strategy”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Strategy”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Strategy”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Strategy”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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June 12, 2016 8:16 AM

Superbosses With Sydney Finkelstein - This Week's Six Pixels Podcast tagged “Strategy”

Episode #518 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more... Read more

By Mitch Joel

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June 12, 2016 6:31 AM

SPOS #518 - Superbosses With Sydney Finkelstein tagged “Strategy”

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Strategy”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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May 8, 2015 7:25 PM

Maybe You're Not Really An Entrepreneur tagged “Strategy”

Being an entrepreneur is not the same as being self-employed. How would you define an entrepreneur? I have always broken it down like this: An entrepreneur is someone who has a vision for a specific industry that does not yet... Read more

By Mitch Joel

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October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Strategy”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Strategy”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Strategy”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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January 23, 201411:40 AM

The Next Great Marketing Disruption tagged “Strategy”

Last week was a weird week. I was in New York speaking at the National Retail Federation's Big Show in New York City. My closing keynote was to take place after former President of the United States, George W. Bush,... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Strategy”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


March 25, 2012 2:57 PM

The Future Of Television Is Social tagged “Strategy”

Episode #298 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We used to watch TV at night and discuss it the next day around the water cooler at... Read more

By Mitch Joel


March 25, 201211:33 AM

SPOS #298 - Social TV With Mike Proulx And Stacey Shepatin tagged “Strategy”

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly... Read more

By Mitch Joel

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March 18, 2012 2:08 PM

Creativity Takes A Lot Of Hard Work tagged “Strategy”

Episode #297 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires... Read more

By Mitch Joel


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