Search Results
Entries tagged with “

Storytelling

August 29, 2014 5:13 PM

Emotion Is The Fast Lane To The Brain tagged “Storytelling”

We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of... Read more

By Mitch Joel

Utilities:


May 16, 2014 5:01 PM

The Business Of Creativity tagged “Storytelling”

It's the question we all want answered: where does creativity comes from (and how can I get me some of it!)? I would be open to argue that creativity is a team sport. While one person may be the lightning... Read more

By Mitch Joel

Utilities:


March 14, 2014 4:45 PM

The Naked Brand And The Future Of Marketing tagged “Storytelling”

Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a... Read more

By Mitch Joel


March 7, 2014 4:29 PM

A Foolproof Way To Building A Great Story tagged “Storytelling”

If you are in business and you are trying to tell your story, you have to watch this. I am thrilled that Steven Pressfield decided to post these two videos on YouTube. I'm a huge Pressfield fan (you can listen... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Storytelling”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 18, 201310:33 PM

The Best Gift That You Can Give Yourself tagged “Storytelling”

We are quickly entering into the holiday season. That's a lie. We're already deep into it. The parking lots at the local shopping mall are unbearable. The streets are filled with people trying to get everything in order before we... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Storytelling”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


November 29, 2013 6:33 PM

Great Storytelling - Lessons From Ira Glass tagged “Storytelling”

Great storytelling is a lot of very hard work. It's sad that so many individuals (and this includes marketing professionals) feel that there is either a story to tell or that there isn't. This isn't always true. A germ of... Read more

By Mitch Joel


October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Storytelling”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Storytelling”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


July 5, 2013 4:02 PM

PowerPoint Doesn't Suck. You Do. tagged “Storytelling”

How many times have you heard the phrase, "PowerPoint sucks!" or "slides kill presentations?" Here's something to think about as you head into the weekend: PowerPoint doesn't suck. You suck. Sorry. I don't mean "you" (the person reading this blog... Read more

By Mitch Joel


November 22, 2012 4:15 PM

9 TED Talks That Will Stretch Your Business Mind tagged “Storytelling”

It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have... Read more

By Mitch Joel


October 6, 201212:30 PM

Communicating Without Words tagged “Storytelling”

"Words account for only 7% of all communication." That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying.... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Storytelling”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


April 12, 2012 8:09 PM

The Drug Of Content tagged “Storytelling”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Storytelling”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


January 4, 2012 9:53 PM

A Story With No End tagged “Storytelling”

How would you feel about reading an article in your local newspaper that never ended? It seems like the latest buzz is all about creating content (books, magazine or newspaper articles) that never end. Well, I shouldn't say "never," but... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Storytelling”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


September 22, 201111:34 PM

9 Glorious Truths About Creating Great Content tagged “Storytelling”

Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science... Read more

By Mitch Joel


September 20, 201110:21 AM

What New Media Must Learn From Comics tagged “Storytelling”

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the... Read more

By Mitch Joel


1 2