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Storytelling

August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Storytelling”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Storytelling”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Storytelling”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Storytelling”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel

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April 22, 201611:51 PM

TED's Secret To Great Public Speaking tagged “Storytelling”

Give your speech, change the world. That is the name of a great book on how to give presentations that matter by Dr. Nick Morgan (you can hear Nick and I discuss his thinking in an older episode of Six... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Storytelling”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Storytelling”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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October 29, 201511:04 PM

Saying No, Respecting Design And Other Secrets Of Creative Genuis tagged “Storytelling”

If someone asked you to name two of the best living designers and storytellers, who would you choose? It's not even a competition for me. My two favorite creative forces in the world are Apple's Chief Design Officer, Jony Ive,... Read more

By Mitch Joel

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September 4, 2015 9:25 PM

Getting Lost In YouTube Will Help You Find Your Content's Soul tagged “Storytelling”

I went down deep into the YouTube rabbit hole. I didn't think that I would ever get out. For me, it all starts with some random band that pops into my noggin' and the simple question: "what ever happened to..."... Read more

By Mitch Joel

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August 14, 2015 6:24 PM

If You Think You're Good At Telling Stories, Watch This... tagged “Storytelling”

Are you stuck? Staring at the blank screen (literally or proverbially)? As a writer, there is nothing more important than having a framework, building an outline and understanding how it all ends, before you even write that first word. Brands... Read more

By Mitch Joel

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May 22, 2015 7:11 AM

If You're Really Interested In Podcasting... tagged “Storytelling”

One of the highlights of the TED conference this year was... ...Watching Roman Mars record an episode of his audio podcast, 99% Invisible, live in front of an audience. The topic of his TED Talk/podcast recording session was all about... Read more

By Mitch Joel

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February 17, 201511:34 PM

What Does Great Work Look Like? tagged “Storytelling”

Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn't push through. They didn't keep at it. For as many great bloggers that I follow today, I have... Read more

By Mitch Joel

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October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Storytelling”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

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September 19, 201410:08 PM

Your Brand And The Amazing Spiderman tagged “Storytelling”

Last week, I went to the Montreal ComicCon. It was crazy, It wasn't San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It's a number that I just can't wrap my head around.... Read more

By Mitch Joel

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September 4, 201411:45 PM

Please Build A Better Presentation. It Will Help You Build A Better Life. tagged “Storytelling”

Are you surprised by some of the presentations that you have been forced to sit through lately? It's a topic that is near and dear to my heart. More importantly, I truly believe that one's professional success will be in... Read more

By Mitch Joel

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August 29, 2014 5:13 PM

Emotion Is The Fast Lane To The Brain tagged “Storytelling”

We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of... Read more

By Mitch Joel

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May 16, 2014 5:01 PM

The Business Of Creativity tagged “Storytelling”

It's the question we all want answered: where does creativity comes from (and how can I get me some of it!)? I would be open to argue that creativity is a team sport. While one person may be the lightning... Read more

By Mitch Joel

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March 14, 2014 4:45 PM

The Naked Brand And The Future Of Marketing tagged “Storytelling”

Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a... Read more

By Mitch Joel


March 7, 2014 4:29 PM

A Foolproof Way To Building A Great Story tagged “Storytelling”

If you are in business and you are trying to tell your story, you have to watch this. I am thrilled that Steven Pressfield decided to post these two videos on YouTube. I'm a huge Pressfield fan (you can listen... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Storytelling”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


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