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Stories

January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Stories”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


September 7, 2013 8:36 AM

For The Love Of Words tagged “Stories”

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

By Mitch Joel

Utilities:


May 5, 2011 5:23 PM

Stories Die When There Is No Experience With It tagged “Stories”

Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. Don't pound one message down... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Stories”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


July 13, 200910:10 PM

Media Is Human tagged “Stories”

Have you ever really considered that one of the biggest shifts we have seen in the past decade is that media has suddenly become human? It may seem obvious enough. "Of course media is human, just look at Blogs, Twitter... Read more

By Mitch Joel


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