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Start Up

April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Start Up”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Start Up”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Start Up”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Start Up”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Start Up”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Start Up”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Start Up”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Start Up”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Start Up”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 4, 201612:07 PM

Is Silicon Valley Losing Its Shine And Innovation? tagged “Start Up”

There's gold in them there hills... In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few... Read more

By Mitch Joel

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October 8, 2016 7:45 AM

Six Links Worthy Of Your Attention #329 tagged “Start Up”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Start Up”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 24, 201611:55 PM

Breaking Through The Blockchain tagged “Start Up”

Many people ask "what's next" for technology? Whatever happens next, the blockchain will be a part of it. It's not the easiest of technologies to understand. I still find myself daydreaming about what the blockchain is, and what the implications will be... Read more

By Mitch Joel

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August 12, 2016 7:40 AM

How Ideas Bounce From One Person's Head To Another. tagged “Start Up”

How do ideas get shared? How does that change in a digital economy? Evan Williams has done more than you. He's done more than me. In fact, he's currently doing more than most people will do in a lifetime. Here's... Read more

By Mitch Joel

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August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Start Up”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

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July 15, 2016 3:15 PM

Two Critical Points About The Future tagged “Start Up”

Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking place in Montreal. I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify),... Read more

By Mitch Joel

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June 18, 2016 6:56 AM

Six Links Worthy Of Your Attention #313 tagged “Start Up”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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May 28, 2016 6:08 AM

Six Links Worthy Of Your Attention #310 tagged “Start Up”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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May 13, 201611:18 PM

Disruption Of Disrupted tagged “Start Up”

Opinions are not facts. Perspectives are not reality (they're personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up Bubble, and really loved it. It's a real page-turner. It was well-written. It was funny. It was fast-paced. It shed... Read more

By Mitch Joel

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April 17, 2016 7:33 AM

Debating Algorithms, Facebook Live Video, Bots And More tagged “Start Up”

Episode #510 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice... Read more

By Mitch Joel

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