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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Sponsorship”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel


May 12, 2015 7:23 AM

You Have To Commit To Marketing tagged “Sponsorship”

It's easy to say that something isn't working. We hear it all of the time (or, at least I do). I can be in a boardroom or just off to the side of the stage at an event, and someone... Read more

By Mitch Joel


April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Sponsorship”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel


April 21, 201511:34 PM

Your Streaming Live Brand tagged “Sponsorship”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel


July 1, 2014 8:06 AM

Facebook On The Brain tagged “Sponsorship”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel


April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Sponsorship”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel


September 6, 201310:58 AM

The Marketing Of Things tagged “Sponsorship”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel

August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Sponsorship”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel

July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Sponsorship”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel

September 22, 2012 7:51 AM

The Tune-Up Of TV tagged “Sponsorship”

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Sponsorship”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel

January 10, 201111:01 PM

Blogging And Podcasting As A Business Model tagged “Sponsorship”

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

By Mitch Joel

September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Sponsorship”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel

May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “Sponsorship”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

By Mitch Joel

December 25, 2009 7:44 PM

An Open Letter To Charlie Rose tagged “Sponsorship”

Dear Mr. Rose, I'm a huge fan of your show. I can't watch it all of the time (I'm a bit of an early-riser, so staying up past 11:30 pm and being able to focus becomes complex), but I never... Read more

By Mitch Joel

October 24, 2009 9:21 PM

Blogs Are Doing Very Well, Thank You Very Much tagged “Sponsorship”

Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the Fast Company Blog post, Blogging Is Dead, Long Live Journalism, writers, Bloggers, Journalists (or whatever you want to call them... Read more

By Mitch Joel

September 1, 2009 8:56 PM

The Saddening State Of Mass Media tagged “Sponsorship”

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

By Mitch Joel

April 21, 200911:57 AM

The Business Of Blogging tagged “Sponsorship”

Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services is paying off. That's the word from The Wall Street Journal today. It turns out that Blogging is becoming serious... Read more

By Mitch Joel

January 23, 2009 9:43 PM

Be Careful What You Pay For... Or Speak For tagged “Sponsorship”

How would you feel if you paid over $1500 to attend a conference but you were never informed that some of the "speakers" actually paid to be speaking in sessions that were nothing more than a heavily veiled sales pitch?... Read more

By Mitch Joel

December 15, 200810:17 PM

Trust Is Non-Transferable tagged “Sponsorship”

Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more

By Mitch Joel

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