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Sponsorship

September 6, 201310:58 AM

The Marketing Of Things tagged “Sponsorship”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Sponsorship”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Sponsorship”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel


September 22, 2012 7:51 AM

The Tune-Up Of TV tagged “Sponsorship”

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

By Mitch Joel

Utilities:


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Sponsorship”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


January 10, 201111:01 PM

Blogging And Podcasting As A Business Model tagged “Sponsorship”

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Sponsorship”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “Sponsorship”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

By Mitch Joel


December 25, 2009 7:44 PM

An Open Letter To Charlie Rose tagged “Sponsorship”

Dear Mr. Rose, I'm a huge fan of your show. I can't watch it all of the time (I'm a bit of an early-riser, so staying up past 11:30 pm and being able to focus becomes complex), but I never... Read more

By Mitch Joel


October 24, 2009 9:21 PM

Blogs Are Doing Very Well, Thank You Very Much tagged “Sponsorship”

Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the Fast Company Blog post, Blogging Is Dead, Long Live Journalism, writers, Bloggers, Journalists (or whatever you want to call them... Read more

By Mitch Joel


September 1, 2009 8:56 PM

The Saddening State Of Mass Media tagged “Sponsorship”

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

By Mitch Joel


April 21, 200911:57 AM

The Business Of Blogging tagged “Sponsorship”

Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services is paying off. That's the word from The Wall Street Journal today. It turns out that Blogging is becoming serious... Read more

By Mitch Joel


January 23, 2009 9:43 PM

Be Careful What You Pay For... Or Speak For tagged “Sponsorship”

How would you feel if you paid over $1500 to attend a conference but you were never informed that some of the "speakers" actually paid to be speaking in sessions that were nothing more than a heavily veiled sales pitch?... Read more

By Mitch Joel


December 15, 200810:17 PM

Trust Is Non-Transferable tagged “Sponsorship”

Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more

By Mitch Joel


August 16, 2008 9:08 AM

Podcasting From The Heart, The Music Business, PodCamp Montreal And Two Very Special Guests tagged “Sponsorship”

PodCamp Montreal is a mere five weeks away. It's happening on September 20 - 21, and like most unconferences (where everyone self-organizes), there's still lots to do. Part of my commitment to making this event a reality has been securing... Read more

By Mitch Joel


August 9, 2008 4:24 PM

PodCamp Comes To Montreal - Register Now tagged “Sponsorship”

I'm a huge fan of the unconference movement. If you've never attended a conference that is also organized by the attendees (essentially, a self-organizing event), I would highly encourage you to join me at PodCamp Montreal. The event is being... Read more

By Mitch Joel


October 30, 2007 5:47 PM

PodCamp Should Not Be Free Of Cost To Attend (Hint: It Never Was) tagged “Sponsorship”

Mike Lipkin is a very well-known speaker. I've had the pleasure of not just seeing him speak, but of sharing the stage with him. He's smart, witty and to the point. He summed up, exactly, how I feel about whether... Read more

By Mitch Joel


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