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Sponsored Content

August 8, 2014 5:20 PM

Content As Advertising tagged “Sponsored Content”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

Utilities:


July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Sponsored Content”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

Utilities:


March 19, 2013 2:04 PM

You Must Read This! tagged “Sponsored Content”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


August 28, 2009 6:42 AM

You Self-Serving Pig tagged “Sponsored Content”

It's all about me. Me, me, me, me. That's all you ever do is talk about yourself. Stop talking about yourself, will you? If there's one cultural point of interest that is quickly emerging from the online social channels and... Read more

By Mitch Joel


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