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Specialty Channel

October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Specialty Channel”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


November 1, 2011 6:36 PM

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Specialty Channel”

What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Specialty Channel”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


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