Special Offer

Nobody reads the fine print. It's either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the... Read more

By Mitch Joel

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more

By Mitch Joel