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Entries tagged with “

Spam

February 12, 201411:16 PM

The Marketing Moral Compass tagged “Spam”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


October 18, 201310:44 AM

5 Simple Ways To Get More Creative, Inspired And Smarter Every Day tagged “Spam”

Stop complaining about email. We all get too much email. Most of the time it's about things that should probably be discussed in person (or over the phone) or it's spam. The truth is that the inbox continues to be... Read more

By Mitch Joel


October 3, 201312:29 PM

Why Popular Science Killed Their Comments And The Huffington Post Should Too tagged “Spam”

If the comments following this post or any others were gone, how much of a difference would that make? Last week, Popular Science shut off the comments on their website. In an article titled, Why We're Shutting Off Our Comments,... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Spam”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


August 22, 2012 3:39 PM

The Fatigue Of A Great Offer tagged “Spam”

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel


July 31, 201211:58 PM

The Art Of Fake Familiarity tagged “Spam”

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Spam”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


November 16, 2011 8:55 PM

Legacy Thinking tagged “Spam”

It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more

By Mitch Joel


September 30, 2011 9:57 PM

A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Spam”

Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more

By Mitch Joel


August 26, 2011 2:55 PM

Don't Forget To Be Human tagged “Spam”

Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more

By Mitch Joel


August 16, 2011 7:21 PM

Spamming Mechanisms tagged “Spam”

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more

By Mitch Joel


July 20, 201010:55 PM

The Myth Of Location tagged “Spam”

Why hasn't Foursquare and other location-aware platforms taken off? Let's not dismiss the amazing growth that online platforms like Foursquare have had, but they certainly do not have the mass adoption trajectory or passionate users like Twitter, Facebook and YouTube.... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Spam”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


February 27, 2010 9:11 PM

Are Brands Really "On" Twitter? tagged “Spam”

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel


May 9, 200911:05 AM

Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Spam”

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more

By Mitch Joel


March 24, 2009 9:25 PM

Spam Is Spam tagged “Spam”

Just because there are new channels with which you can communicate with a mass audience, it does not give you the right to spam them. You don't need to know the legalities regarding what is considered spam and what is... Read more

By Mitch Joel


January 7, 200911:31 PM

Deliver Value tagged “Spam”

What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels. Marketing and Communications professionals have been trained to... Read more

By Mitch Joel


November 27, 2008 2:05 PM

Will We Never Learn? tagged “Spam”

How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment... twice? It just happened. It happens all of the time. You didn't give them your email address and you certainly... Read more

By Mitch Joel


September 27, 2008 8:20 AM

8 Reasons Why We're Not Prepared For The Future tagged “Spam”

The world is changing faster than we can imagine. Students who enrolled in university today have different expectations from those that are graduating this year. Fascinating statistics out of Amherst College, in western Massachusetts. These stats were cherry-picked from a... Read more

By Mitch Joel


August 25, 2008 7:10 AM

Spam Works - Sad But True tagged “Spam”

Is the amount of Spam you're getting bringing your online depression to new heights? I'm getting it too. Spam - now new and improved. I've had spam in Twitter, the latest pain has been Spam in Facebook and I'm dealing... Read more

By Mitch Joel


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