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Entries tagged with “
Spam
”March 17, 2012 7:13 AM
The Early Days of Hashtag Marketing tagged “Spam”
Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Spam”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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September 30, 2011 9:57 PM
A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Spam”
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more
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August 26, 2011 2:55 PM
Don't Forget To Be Human tagged “Spam”
Technology makes it easy to... Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off the cuff." Quit. Brag. Be greedy. Spam people. Be rude. Blow someone off. Close yourself off from the opinions of... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Spam”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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July 20, 201010:55 PM
The Myth Of Location tagged “Spam”
Why hasn't Foursquare and other location-aware platforms taken off? Let's not dismiss the amazing growth that online platforms like Foursquare have had, but they certainly do not have the mass adoption trajectory or passionate users like Twitter, Facebook and YouTube.... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands tagged “Spam”
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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February 27, 2010 9:11 PM
Are Brands Really "On" Twitter? tagged “Spam”
Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more
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May 9, 200911:05 AM
Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Spam”
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more
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March 24, 2009 9:25 PM
Spam Is Spam tagged “Spam”
Just because there are new channels with which you can communicate with a mass audience, it does not give you the right to spam them. You don't need to know the legalities regarding what is considered spam and what is... Read more
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January 7, 200911:31 PM
Deliver Value tagged “Spam”
What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels. Marketing and Communications professionals have been trained to... Read more
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November 27, 2008 2:05 PM
Will We Never Learn? tagged “Spam”
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment... twice? It just happened. It happens all of the time. You didn't give them your email address and you certainly... Read more
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September 27, 2008 8:20 AM
8 Reasons Why We're Not Prepared For The Future tagged “Spam”
The world is changing faster than we can imagine. Students who enrolled in university today have different expectations from those that are graduating this year. Fascinating statistics out of Amherst College, in western Massachusetts. These stats were cherry-picked from a... Read more
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August 25, 2008 7:10 AM
Spam Works - Sad But True tagged “Spam”
Is the amount of Spam you're getting bringing your online depression to new heights? I'm getting it too. Spam - now new and improved. I've had spam in Twitter, the latest pain has been Spam in Facebook and I'm dealing... Read more
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February 27, 200812:46 PM
Search Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets tagged “Spam”
Fact: if people can figure out a way to make more money, they will. And, it doesn't matter if it's online, offline or otherwise. Bloggers love to engage in flame wars, and why should Bloggers who have a focus on... Read more
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