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Social Media Strategy

May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Social Media Strategy”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

Utilities:


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Social Media Strategy”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “Social Media Strategy”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Social Media Strategy”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 24, 201311:25 AM

Maybe You Should Quit New Media tagged “Social Media Strategy”

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Social Media Strategy”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


April 17, 2013 7:16 PM

The Perfect Tweet tagged “Social Media Strategy”

When is the right time to tweet? I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw... Read more

By Mitch Joel


June 8, 201111:26 PM

Humility And Having Something To Say tagged “Social Media Strategy”

You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the... Read more

By Mitch Joel


April 5, 201111:57 PM

The Other Side Of Comments And Community tagged “Social Media Strategy”

What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin... Read more

By Mitch Joel


February 2, 2011 9:55 PM

Your Digital Footprint Is Muddy tagged “Social Media Strategy”

You may have the best of intentions, but pay close attention to the digital footprints that you leave behind. They can often be muddy. True story: someone recently reached out to me for favor. In all truth, this would benefit... Read more

By Mitch Joel


September 29, 2010 3:57 PM

7 Things That Blogging Does tagged “Social Media Strategy”

Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not sent me a note about it. After tweeting about my Blogaversary, Jay Fleischman, replied: "@mitchjoel 6.18 posts/wk for 7 yrs.... Read more

By Mitch Joel


August 20, 2010 9:27 PM

It's A Cultural Thing (You Wouldn't Understand) tagged “Social Media Strategy”

"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more

By Mitch Joel


August 18, 2010 9:30 PM

Comments And Conversations tagged “Social Media Strategy”

How much value does the comments section of a Blog add to your Social Media experience? Before even getting into the main thrust of this Blog post, let me - personally - state that I am well aware that this... Read more

By Mitch Joel


August 12, 201010:38 PM

Can Social Media Be Trusted? tagged “Social Media Strategy”

Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more

By Mitch Joel


June 3, 2010 9:09 PM

Your Blog Is Your Business tagged “Social Media Strategy”

Your Blog is your business, unless it's not your business. If you Blog as a hobbyist, that's fine, but if you're Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share... Read more

By Mitch Joel


May 10, 201011:42 PM

Five Reasons Why This Blog Is A Failure tagged “Social Media Strategy”

If you have a Blog, it's hard not to pay attention to lists that rank Blogs. It's hard not to look at your own web analytics, and it's hard not to wonder why it's not more popular than it is.... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Social Media Strategy”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


March 18, 2010 7:39 PM

Ideas vs. Execution tagged “Social Media Strategy”

Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it. Cutting through the hyperbole is not easy. Just the other week,... Read more

By Mitch Joel


January 18, 2010 9:31 PM

Social Media Gurus - That Old Chestnut tagged “Social Media Strategy”

Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more

By Mitch Joel


October 14, 200912:46 PM

Social Media And The Gentle Art Of Management tagged “Social Media Strategy”

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more

By Mitch Joel


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