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Social Media Roi

April 19, 201312:16 PM

The Failure Of Social Media tagged “Social Media Roi”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “Social Media Roi”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Social Media Roi”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Social Media Roi”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Social Media Roi”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Social Media Roi”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Social Media Roi”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

By Mitch Joel


March 30, 201010:01 PM

You're Connected, But Are You Engaging? tagged “Social Media Roi”

If someone is following you, does that mean that they are engaged in who you are and what you're about? If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Social Media Roi”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


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