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Social Media Platform

May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Social Media Platform”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel


April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Social Media Platform”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel


November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Social Media Platform”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel


June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Social Media Platform”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel


August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “Social Media Platform”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel

April 19, 201312:16 PM

The Failure Of Social Media tagged “Social Media Platform”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel

April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Social Media Platform”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel

November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Social Media Platform”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel

October 8, 201010:52 PM

A Living Organism tagged “Social Media Platform”

Part of the reason that automated tools pose a challenge to Social Media is because it removes that live feeling. I've been thinking about this Blog a lot lately. When I'm thinking about this Blog, I'm also thinking about Social... Read more

By Mitch Joel

April 22, 2010 9:29 PM

What's Happening With Twitter? tagged “Social Media Platform”

By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its growth begins to slow. That was the news on Tuesday via eMarketer in their news item, Twitter Stays Strong as... Read more

By Mitch Joel

February 3, 200910:32 PM

Social Media Is Just Getting Started tagged “Social Media Platform”

Are you suffering from Facebook Fatigue? Has Twitter got you tired? How many articles and Blog postings have you recently read on the death of (insert a social media platform here)? Is it all true or is this just the... Read more

By Mitch Joel