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Social Media Marketing

December 3, 201411:19 PM

I Want To See Ads! tagged “Social Media Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Social Media Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Social Media Marketing”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Social Media Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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April 13, 201411:11 AM

The Best That Social Media Has To Offer tagged “Social Media Marketing”

Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he's doing what most people in Social Media are not doing: making big... Read more

By Mitch Joel

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April 13, 2014 8:00 AM

SPOS #405 - Uncovering Social Media Pros With Jay Baer tagged “Social Media Marketing”

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well... Read more

By Mitch Joel

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October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Social Media Marketing”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Social Media Marketing”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Social Media Marketing”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Social Media Marketing”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Social Media Marketing”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency tagged “Social Media Marketing”

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


October 6, 2012 4:02 PM

Six Links Worthy Of Your Attention #120 tagged “Social Media Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


May 18, 2012 8:59 PM

Learning About Creativity By Watching Creative Types tagged “Social Media Marketing”

Observing creative types is an amazing way to think more creatively. Next week, I'll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image, also handled some of the social media marketing).... Read more

By Mitch Joel


March 25, 2012 2:57 PM

The Future Of Television Is Social tagged “Social Media Marketing”

Episode #298 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We used to watch TV at night and discuss it the next day around the water cooler at... Read more

By Mitch Joel


March 25, 201211:33 AM

SPOS #298 - Social TV With Mike Proulx And Stacey Shepatin tagged “Social Media Marketing”

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly... Read more

By Mitch Joel

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March 18, 2012 2:08 PM

Creativity Takes A Lot Of Hard Work tagged “Social Media Marketing”

Episode #297 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires... Read more

By Mitch Joel


March 18, 2012 1:33 PM

SPOS #297 - The Hard Work Of Creativity With Julie Burstein tagged “Social Media Marketing”

Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the... Read more

By Mitch Joel

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March 11, 2012 7:26 PM

The Art Of The Pitch tagged “Social Media Marketing”

Episode #296 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win... Read more

By Mitch Joel


March 11, 201210:24 AM

SPOS #296 - The Art Of The Pitch With Peter Coughter tagged “Social Media Marketing”

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put... Read more

By Mitch Joel