Search Results
Entries tagged with “

Social Media Marketing

May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Social Media Marketing”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

Utilities:


April 22, 201611:51 PM

TED's Secret To Great Public Speaking tagged “Social Media Marketing”

Give your speech, change the world. That is the name of a great book on how to give presentations that matter by Dr. Nick Morgan (you can hear Nick and I discuss his thinking in an older episode of Six... Read more

By Mitch Joel

Utilities:


April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Social Media Marketing”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

Utilities:


April 12, 201611:30 PM

A Dying Breed tagged “Social Media Marketing”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

Utilities:


January 1, 2016 7:13 AM

The Holistic Publishing Platform For Brands tagged “Social Media Marketing”

Yes, you need to be in different places instead of driving your audience to where you would like. Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I... Read more

By Mitch Joel

Utilities:


November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Social Media Marketing”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

Utilities:


November 7, 2015 7:06 AM

Six Links Worthy Of Your Attention #281 tagged “Social Media Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


December 3, 201411:19 PM

I Want To See Ads! tagged “Social Media Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Social Media Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Social Media Marketing”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

Utilities:


June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Social Media Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


April 13, 201411:11 AM

The Best That Social Media Has To Offer tagged “Social Media Marketing”

Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he's doing what most people in Social Media are not doing: making big... Read more

By Mitch Joel

Utilities:


April 13, 2014 8:00 AM

SPOS #405 - Uncovering Social Media Pros With Jay Baer tagged “Social Media Marketing”

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well... Read more

By Mitch Joel

Utilities:


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Social Media Marketing”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Social Media Marketing”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Social Media Marketing”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Social Media Marketing”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Social Media Marketing”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency tagged “Social Media Marketing”

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


October 6, 2012 4:02 PM

Six Links Worthy Of Your Attention #120 tagged “Social Media Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel