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Social Media Marketing

March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Social Media Marketing”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Social Media Marketing”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Social Media Marketing”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Social Media Marketing”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World tagged “Social Media Marketing”

Jason Miller is a rocking tour du force of business, marketing and conversation. Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Social Media Marketing”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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April 22, 201611:51 PM

TED's Secret To Great Public Speaking tagged “Social Media Marketing”

Give your speech, change the world. That is the name of a great book on how to give presentations that matter by Dr. Nick Morgan (you can hear Nick and I discuss his thinking in an older episode of Six... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Social Media Marketing”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Social Media Marketing”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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January 1, 2016 7:13 AM

The Holistic Publishing Platform For Brands tagged “Social Media Marketing”

Yes, you need to be in different places instead of driving your audience to where you would like. Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I... Read more

By Mitch Joel

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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Social Media Marketing”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

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November 7, 2015 7:06 AM

Six Links Worthy Of Your Attention #281 tagged “Social Media Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Social Media Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Social Media Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Social Media Marketing”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Social Media Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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April 13, 201411:11 AM

The Best That Social Media Has To Offer tagged “Social Media Marketing”

Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he's doing what most people in Social Media are not doing: making big... Read more

By Mitch Joel

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April 13, 2014 8:00 AM

SPOS #405 - Uncovering Social Media Pros With Jay Baer tagged “Social Media Marketing”

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well... Read more

By Mitch Joel

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October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Social Media Marketing”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Social Media Marketing”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel