Search Results
Entries tagged with “

Social Media Channel

May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Social Media Channel”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

Utilities:


April 30, 2014 9:48 PM

It's All About The Experience tagged “Social Media Channel”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

Utilities:


April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Social Media Channel”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

Utilities:


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Social Media Channel”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Social Media Channel”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


November 6, 201311:12 PM

It's Never Too Late To Start A Blog tagged “Social Media Channel”

Well, of course someone who loves to blog is going to say that it's never too late to start a blog. I was asked to give a presentation this past week in London for the London Bloggers Meet-up (many thanks... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Social Media Channel”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Social Media Channel”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


January 9, 2013 8:54 PM

Maybe Nobody Knows Nothing tagged “Social Media Channel”

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more

By Mitch Joel


December 19, 2012 7:25 AM

Finger-Pointing, Self-Righteousness And Middle Fingers tagged “Social Media Channel”

A moment of silence, please... While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook? Did those feeds come to sudden halt?... Read more

By Mitch Joel


November 2, 201210:07 PM

The Responsibility Of Twitter tagged “Social Media Channel”

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Social Media Channel”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Social Media Channel”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


1