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Social Media Analytics

March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Social Media Analytics”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Social Media Analytics”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Social Media Analytics”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Social Media Analytics”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


April 15, 2010 2:32 PM

Four Current Trends That Will Change Marketing Forever tagged “Social Media Analytics”

The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more

By Mitch Joel


December 2, 2009 8:58 PM

The New Face Of Facebook tagged “Social Media Analytics”

It's funny how new things can sometimes feel old. And, in the same breath, it's one of the most ridiculous things that can happen to a business. That "thing" is following whatever new and shiny object is currently the mass-media... Read more

By Mitch Joel


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