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Social Media Advertising

July 24, 201410:52 PM

Brands Can Have Real Conversations tagged “Social Media Advertising”

Are there any real conversations happening out there? It's been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease... Read more

By Mitch Joel

Utilities:


August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “Social Media Advertising”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships tagged “Social Media Advertising”

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


July 17, 2012 8:50 PM

Buying Friends, Followers And Likes tagged “Social Media Advertising”

I got the call yesterday. A national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Social Media Advertising”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


July 1, 2011 9:13 PM

The Ultimate Question: Self-Interested Or Interesting? tagged “Social Media Advertising”

Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks... Read more

By Mitch Joel


June 17, 2010 3:23 PM

Broadcasting Works (Even In Social Media) tagged “Social Media Advertising”

It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more

By Mitch Joel


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