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Social Graph

June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Social Graph”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


October 3, 201312:29 PM

Why Popular Science Killed Their Comments And The Huffington Post Should Too tagged “Social Graph”

If the comments following this post or any others were gone, how much of a difference would that make? Last week, Popular Science shut off the comments on their website. In an article titled, Why We're Shutting Off Our Comments,... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Social Graph”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


March 19, 2013 2:04 PM

You Must Read This! tagged “Social Graph”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


March 7, 2013 9:10 AM

The Future Of Facebook And The Newsfeed tagged “Social Graph”

Do you remember Facebook before the timeline... before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg, was going to destroy the... Read more

By Mitch Joel


February 8, 2013 2:18 PM

Putting In The Time tagged “Social Graph”

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Social Graph”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


January 25, 2013 8:48 PM

To Sell Is Human. To Be A Marketer Is Human tagged “Social Graph”

You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind, Drive... Read more

By Mitch Joel


January 21, 2013 3:40 PM

Three New(ish) Trends In Digital Media tagged “Social Graph”

Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Social Graph”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Social Graph”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


July 3, 201210:49 PM

You Can't Pay Me To Do That tagged “Social Graph”

At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more

By Mitch Joel


June 12, 201210:41 PM

To Thine Own Self Be True tagged “Social Graph”

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

By Mitch Joel


May 29, 2012 9:01 AM

Facebook Should Not Be Treated like Other Media tagged “Social Graph”

What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Social Graph”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Social Graph”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


January 17, 2012 7:19 AM

Is Google+ About To Make Facebook Frown? tagged “Social Graph”

It's time to pay attention to Google+. Back in July, I Blogged about Google's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook). At the time, the majority of the discourse surrounding Google+ was about... Read more

By Mitch Joel


September 20, 2011 6:38 PM

The Value (And Waste) Of Twitter tagged “Social Graph”

I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the... Read more

By Mitch Joel


September 2, 201111:54 AM

The Myth Of Reciprocity And The Social Life Of Brands tagged “Social Graph”

I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations and engagement on Twitter, you'll quickly discover two camps: Those who will follow back anybody and everybody. Those who only... Read more

By Mitch Joel


July 18, 2011 9:35 PM

The 6 Types Of Twitter Trolls tagged “Social Graph”

As great as Twitter is, there are many people who use and abuse it to the point of absurdity. Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online... Read more

By Mitch Joel


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