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Social Channels

September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Social Channels”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 14, 2012 2:56 PM

Loyalty Is Not Just About The Data tagged “Social Channels”

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Social Channels”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


July 8, 201111:41 AM

The Wolf In Sheep's Clothing tagged “Social Channels”

Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more

By Mitch Joel


October 16, 2008 3:10 PM

Twitter For Business Works tagged “Social Channels”

Twitter is an essential business tool if you build community and trust. Most companies can't see beyond, "how do we sell consumers more stuff with Twitter." If that's the net result you're looking for, it will be a huge waste... Read more

By Mitch Joel


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