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Social Channel

April 24, 201311:25 AM

Maybe You Should Quit New Media tagged “Social Channel”

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Social Channel”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Social Channel”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Social Channel”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Social Channel”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


May 9, 200911:05 AM

Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Social Channel”

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more

By Mitch Joel


January 1, 2009 8:58 PM

Who Isn't A New Media Strategist? tagged “Social Channel”

If you look at many of the profiles found on Blogs and people's ultra-short/sharp bios on Twitter, you will notice something very interesting: almost everybody says that they are either a New Media Strategist or a Social Media Strategist. What,... Read more

By Mitch Joel


November 26, 200811:44 AM

Companies Are Not Ready, Willing And Able For Marketing 2.0 tagged “Social Channel”

Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into. This includes most Governments and Associations. This is the wrong reason to do it and the wrong strategy. If your... Read more

By Mitch Joel


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