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Entries tagged with “
Social Media
”February 9, 2012 6:39 PM
Endless Aisles tagged “Social Media”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Social Media”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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February 2, 2012 2:29 PM
CTRL AT DEL - The Business Book tagged “Social Media”
CTRL ALT DEL is the title of my second business book. It will be published in Spring 2013. Following is the official press release and some media mention of the pending project... BUSINESS PLUS To Publish CTRL ALT DEL by... Read more
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January 31, 201210:56 AM
A Pinteresting Story tagged “Social Media”
That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more
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January 30, 2012 8:52 PM
Blogging Is Dead... Here We Go Again tagged “Social Media”
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Social Media”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Social Media”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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January 13, 2012 3:04 PM
The Power Of Being Vulnerable tagged “Social Media”
When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,... Read more
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January 12, 201210:03 AM
The Value Of Blog Comments tagged “Social Media”
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Social Media”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Social Media”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Social Media”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Social Media”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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December 23, 2011 7:35 PM
Simple Tricks tagged “Social Media”
We tend to over-complicate things. Don't we? For years I have suffered through terrible sinus infections (sexy, I know). It got so bad many years back that a doctor recommended surgery. Well, I had the surgery and it was either... Read more
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December 23, 2011 9:04 AM
What Will Future Marketers Think Of Us? tagged “Social Media”
That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity that no Marketing Professional should waste, I often wonder if I am doing everything I can (and - in the... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Social Media”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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December 16, 2011 8:42 PM
We The Media tagged “Social Media”
Everything you say (and do) is being recorded and will be judged in the court of public opinion. Put aside how you feel both politically and philosophically about the Occupy Wall Street movement and take a few minutes to watch... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Social Media”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Social Media”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
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December 8, 201110:20 PM
The Best Response tagged “Social Media”
It's getting harder and harder to respond back to everyone. I often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one... Read more
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