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Entries tagged with “
Social Channel
”November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Social Channel”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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May 9, 200911:05 AM
Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Social Channel”
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more
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January 1, 2009 8:58 PM
Who Isn't A New Media Strategist? tagged “Social Channel”
If you look at many of the profiles found on Blogs and people's ultra-short/sharp bios on Twitter, you will notice something very interesting: almost everybody says that they are either a New Media Strategist or a Social Media Strategist. What,... Read more
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November 26, 200811:44 AM
Companies Are Not Ready, Willing And Able For Marketing 2.0 tagged “Social Channel”
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into. This includes most Governments and Associations. This is the wrong reason to do it and the wrong strategy. If your... Read more
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