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Smartphone

July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Smartphone”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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July 2, 201511:35 PM

Don't Take A Technology Sabbatical tagged “Smartphone”

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Smartphone”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Smartphone”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 5, 2015 6:50 AM

The New Broadcaster tagged “Smartphone”

A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the weekend, was the amount of people who used live streaming platforms like Meerkat and Periscope to transmit the boxing match... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Smartphone”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand tagged “Smartphone”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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March 27, 2015 3:09 PM

The Digital Reality tagged “Smartphone”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel

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March 24, 2015 8:11 AM

Email. You're Doing It Wrong. tagged “Smartphone”

I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Smartphone”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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February 11, 201511:54 PM

The End Of Technology tagged “Smartphone”

How productive is voicemail for you? It happens all of the time. A new technology comes out and makes something so commonplace to our daily lives so completely antiquated. Back in 2007 (yes, close to eight years ago), I came... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Smartphone”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Smartphone”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

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December 15, 201410:43 AM

Why Buy A Car, When You Can Have A BMW On-Demand? tagged “Smartphone”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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December 10, 201411:22 PM

The Instagram That You Hardly Know tagged “Smartphone”

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

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December 8, 2014 8:46 AM

Are We Ready For The Uber-ization Of Everything? tagged “Smartphone”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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December 5, 2014 5:39 PM

Everything Is Mobile, And The World According To Vice tagged “Smartphone”

Houston, We Have A Problem. I've known Shane Smith for over twenty years. Most people know Shane as the co-founder of Vice. We first met in the early nineties, when he was launching a local alternative publication called, Voice Of... Read more

By Mitch Joel

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November 11, 201411:16 PM

The Internet As A Utility tagged “Smartphone”

...And access for all.In a post-Edward Snowden Internet, it's hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we... Read more

By Mitch Joel

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October 15, 201411:25 PM

Life After Digital tagged “Smartphone”

Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Has digital technology and... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Smartphone”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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