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Smartphone

August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Smartphone”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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August 15, 2016 8:07 AM

Say Goodbye To Clicking And Swiping tagged “Smartphone”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Smartphone”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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July 20, 201611:47 PM

Never Has LinkedIn Been More Powerful Than Today tagged “Smartphone”

LinkedIn is the most powerful weapon you have in building your reputation.  I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can... Read more

By Mitch Joel

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June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Smartphone”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

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June 15, 201611:51 PM

Strong Lessons On How To Present Ideas tagged “Smartphone”

Newsflash: you don't have to be a great speaker to get an idea to spread. We live in fascinating times. Ideas. Powerful ideas are being spread at a frenetic pace. You can blame smartphones. You can blame YouTube. You can... Read more

By Mitch Joel

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May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Smartphone”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

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May 5, 201611:01 PM

Quitting The Internet tagged “Smartphone”

"I quit the Internet." That's what the world heard. This week, the hilarious Louis C.K. was on Conan O'Brien's show tonight and he expressed (in his comedic way), why he walked away from the Internet to be a better parent.... Read more

By Mitch Joel

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April 29, 2016 7:57 AM

Humans First. Technology Second. tagged “Smartphone”

It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Smartphone”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Smartphone”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Smartphone”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 7, 201611:40 PM

Your Live Brand Is Alive tagged “Smartphone”

How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Smartphone”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “Smartphone”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel

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March 18, 201611:23 PM

A Better Digital Experience tagged “Smartphone”

That is the promise of augmented reality. It still sounds like science fiction, and the masses did not all run out to buy Google Glass. Before you go and dismiss this newer batch of augmented reality technology that is coming,... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Smartphone”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Smartphone”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “Smartphone”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Smartphone”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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