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Smart Phone

April 29, 2016 7:57 AM

Humans First. Technology Second. tagged “Smart Phone”

It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Smart Phone”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Smart Phone”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Smart Phone”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 7, 201611:40 PM

Your Live Brand Is Alive tagged “Smart Phone”

How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Smart Phone”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “Smart Phone”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel

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March 18, 201611:23 PM

A Better Digital Experience tagged “Smart Phone”

That is the promise of augmented reality. It still sounds like science fiction, and the masses did not all run out to buy Google Glass. Before you go and dismiss this newer batch of augmented reality technology that is coming,... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Smart Phone”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Smart Phone”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “Smart Phone”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Smart Phone”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Smart Phone”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Smart Phone”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 13, 201511:32 PM

Moms, Dads And Kids... The Digital Reality tagged “Smart Phone”

Are screens good or bad for kids? How safe is the Internet? If you have kids in your life, these questions are of concern. All of this technology is so new. From the hardware to the software. We're all confused...... Read more

By Mitch Joel

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July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Smart Phone”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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July 2, 201511:35 PM

Don't Take A Technology Sabbatical tagged “Smart Phone”

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Smart Phone”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Smart Phone”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 5, 2015 6:50 AM

The New Broadcaster tagged “Smart Phone”

A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the weekend, was the amount of people who used live streaming platforms like Meerkat and Periscope to transmit the boxing match... Read more

By Mitch Joel

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