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Smart Phone

September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Smart Phone”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Smart Phone”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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August 6, 201411:43 PM

Life After Websites tagged “Smart Phone”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

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July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Smart Phone”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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July 29, 201411:32 PM

The Only Consumer That Matters tagged “Smart Phone”

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Smart Phone”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Smart Phone”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Smart Phone”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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July 8, 2014 8:14 AM

How To Be Inspired At Work tagged “Smart Phone”

It's 7 am. I'm sitting in a coffee shop right around the corner from my office. It's easy to read between the lines. It's easy to think that someone is a workaholic. It's easy to make assumptions (must be single,... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters tagged “Smart Phone”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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June 10, 201411:19 PM

Taking Matters Into Your Own Hands... And The End Of Sucky Service tagged “Smart Phone”

Is it just me or does it bother you to no end when the wait staff doesn't write down your order in a restaurant? Let's flip that question: if you have even been on the service side of the restaurant... Read more

By Mitch Joel

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May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Smart Phone”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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May 15, 201411:38 PM

Adding Value In Unexpected Places tagged “Smart Phone”

What a nightmare. I had to get my tires changed. Here's a first world problem for you: I hate sitting around at the car dealership all day waiting for my vehicle. My trick? I call, ask how long it will... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Smart Phone”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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May 8, 201411:58 PM

Are You Reading This? tagged “Smart Phone”

How many books do you read a year? It's an unfair question, because if you are reading this blog post, you are already amongst the reading elite. I used to toss out a statistic about reading (don't know where I... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Smart Phone”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Smart Phone”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

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April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Smart Phone”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

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April 10, 201411:53 PM

My Voice Is My Password tagged “Smart Phone”

Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology... Read more

By Mitch Joel


April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Smart Phone”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

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