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Silicon Valley

July 22, 2015 6:58 AM

Kill Your Managers tagged “Silicon Valley”

What is this Holacracy of which you speak? If there's one thing that businesses are constantly looking for, it's a better (and more efficient) way to manage its people. We've moved from the industrial age to the Internet age, and... Read more

By Mitch Joel

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April 24, 2015 7:14 PM

All Businesses Can Act Like They're From Silicon Valley tagged “Silicon Valley”

Corporate culture is a huge part of what makes a business successful. There's a statement that no single business professional would ever challenge. The problem, of course, is that cultures are often hard to control, understand and nurture. Sometimes they... Read more

By Mitch Joel

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March 28, 2015 8:20 AM

Six Links Worthy Of Your Attention #249 tagged “Silicon Valley”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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March 6, 2015 6:02 PM

As Digital Infects Nature tagged “Silicon Valley”

What will the future hold for our physical spaces? That - in particular - is one of the biggest questions that businesses will to ask. We have seen digital completely re-invent how we operate our businesses on the backend. We... Read more

By Mitch Joel

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February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Silicon Valley”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Silicon Valley”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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December 10, 201411:22 PM

The Instagram That You Hardly Know tagged “Silicon Valley”

There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many... Read more

By Mitch Joel

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July 29, 201411:32 PM

The Only Consumer That Matters tagged “Silicon Valley”

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Silicon Valley”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 21, 2014 9:27 PM

Adventures In Visiting Google, Facebook And Apple In Silicon Valley tagged “Silicon Valley”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Silicon Valley”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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May 30, 2014 8:17 PM

An Insider's View Of Silicon Valley tagged “Silicon Valley”

What's it like to be friends with Mark Zuckerberg? What's it like to invest in Oculus Rift four months before Facebook acquired it? Ben Horowitz has seen it all and he's at the epicenter of some of Silicon Valley's biggest... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Silicon Valley”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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April 11, 2014 4:08 PM

The Sad (And Hilarious) State Of Silicon Valley tagged “Silicon Valley”

This is Not Safe For Work (NSFW, as the cool kids say). I laughed, cried and almost could not watch this show in its entirety (it's both true and painful if you have spent some time out there). It is... Read more

By Mitch Joel

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February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Silicon Valley”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Silicon Valley”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Silicon Valley”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


September 20, 2013 8:48 PM

Opt In To Your Work tagged “Silicon Valley”

It's hard not to be inspired after spending some time at the Googleplex. It's a sprawling campus in Mountain View, California that houses Google. It's more like a city than a campus. Even the famed campus, doesn't hold all of... Read more

By Mitch Joel


August 11, 2013 8:20 AM

When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Silicon Valley”

Episode #370 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I spent a few days in Silicon Valley this week. I was invited there to give the keynote... Read more

By Mitch Joel

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August 11, 2013 8:15 AM

SPOS #370 - When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Silicon Valley”

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At... Read more

By Mitch Joel


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