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Silicon Valley

July 29, 201411:32 PM

The Only Consumer That Matters tagged “Silicon Valley”

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Silicon Valley”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 21, 2014 9:27 PM

Adventures In Visiting Google, Facebook And Apple In Silicon Valley tagged “Silicon Valley”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Silicon Valley”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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May 30, 2014 8:17 PM

An Insider's View Of Silicon Valley tagged “Silicon Valley”

What's it like to be friends with Mark Zuckerberg? What's it like to invest in Oculus Rift four months before Facebook acquired it? Ben Horowitz has seen it all and he's at the epicenter of some of Silicon Valley's biggest... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Silicon Valley”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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April 11, 2014 4:08 PM

The Sad (And Hilarious) State Of Silicon Valley tagged “Silicon Valley”

This is Not Safe For Work (NSFW, as the cool kids say). I laughed, cried and almost could not watch this show in its entirety (it's both true and painful if you have spent some time out there). It is... Read more

By Mitch Joel

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February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Silicon Valley”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Silicon Valley”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Silicon Valley”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


September 20, 2013 8:48 PM

Opt In To Your Work tagged “Silicon Valley”

It's hard not to be inspired after spending some time at the Googleplex. It's a sprawling campus in Mountain View, California that houses Google. It's more like a city than a campus. Even the famed campus, doesn't hold all of... Read more

By Mitch Joel


August 11, 2013 8:20 AM

When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Silicon Valley”

Episode #370 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I spent a few days in Silicon Valley this week. I was invited there to give the keynote... Read more

By Mitch Joel

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August 11, 2013 8:15 AM

SPOS #370 - When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Silicon Valley”

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Silicon Valley”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


March 22, 2013 7:03 PM

On Leadership, Courage... And Sucking tagged “Silicon Valley”

It's the kind of thing that just sticks to your brain. I have mentioned this before, but I am a huge fan of Kevin Rose's (ex. Digg and now Google Ventures) video podcast called, Foundation. The problem with podcasts -... Read more

By Mitch Joel


March 2, 2013 8:28 AM

Where Innovation Happens tagged “Silicon Valley”

Where do you think innovation happens? Are you doing your best work when you are alone with your ideas? Are you doing your best work when you're collaborating at the office with your peers? Do you do your best work... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Silicon Valley”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


September 12, 2012 8:20 AM

Lessons In New Business Require A Foundation tagged “Silicon Valley”

What is new business? What is the future of business? It's a cliché to say that there is no such thing as "business as usual." It's true (things always change) and it's not true (business is still about creating a... Read more

By Mitch Joel


September 11, 2012 7:39 PM

Quirky Turns Us All Into Sharks And Dragons tagged “Silicon Valley”

Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more

By Mitch Joel


September 3, 2012 2:15 PM

The Resurrection Of Podcasting tagged “Silicon Valley”

Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more

By Mitch Joel


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