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Shopping

December 2, 201411:32 PM

Why I Hate Black Friday tagged “Shopping”

Everyone Loves A Good Deal. Say what you will about Best Buy, but I love getting their newspaper flyers (FSI for those in the business) every week. I really can't wait to see what's what in the world of consumer... Read more

By Mitch Joel

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November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Shopping”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Shopping”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Shopping”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Shopping”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Shopping”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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November 8, 201310:47 AM

In The Age Of Amazon tagged “Shopping”

When companies get big, things happen that are both good and bad. Amazon is one of those companies. For every person that loves the personalization and ease of shopping, the company has a significant amount of detractors as well. Most... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Shopping”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Shopping”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


May 3, 2013 8:48 AM

Attention All Robot Shoppers tagged “Shopping”

Do you love shopping? Do you hate shopping? I'm one of those strange beings that truly loves the act of shopping, but doesn't really buy all that much. I have no idea how to reconcile this, but nothing makes me... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Shopping”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


July 23, 2012 3:50 PM

Living In A Shopping Mall tagged “Shopping”

It's interesting to think about what the shopping center of the future may look like. Over the past decade, I've spent a good amount of blog, article, book and speaking real estate looking at the future of shopping and what... Read more

By Mitch Joel


July 13, 2012 1:59 PM

When Real Time Becomes Really Real Time tagged “Shopping”

Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One... A friend of mine lives in New York City and is a member of Amazon Prime. They ordered some stuff... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Shopping”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


February 9, 2012 6:39 PM

Endless Aisles tagged “Shopping”

What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more

By Mitch Joel


September 2, 2011 3:52 PM

Getting The Social Customer To Buy tagged “Shopping”

Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more

By Mitch Joel


August 16, 2011 7:21 PM

Spamming Mechanisms tagged “Shopping”

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more

By Mitch Joel


October 12, 201012:01 PM

Social Media Is A Big Waste Of Time tagged “Shopping”

You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more

By Mitch Joel


May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “Shopping”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

By Mitch Joel


December 22, 200910:37 PM

On Shopping tagged “Shopping”

At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more

By Mitch Joel


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