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Shopper Marketing

February 4, 201412:24 PM

Some Cheez-its, A Mountain Dew, A Snickers Bar... And A Kindle tagged “Shopper Marketing”

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always... Read more

By Mitch Joel

Utilities:


March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Shopper Marketing”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Shopper Marketing”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Shopper Marketing”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships tagged “Shopper Marketing”

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


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