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Shiny Object

September 17, 2010 6:15 PM

Digital Marketing Inside Out tagged “Shiny Object”

Is there one way to get your entire organization behind Digital Marketing and Social Media? Obviously, it depends on the culture of the company and the desire to engage and connect more, but one of the more obvious ways to... Read more

By Mitch Joel


May 9, 2010 1:41 PM

Getting A Fix On 13 Great Media Voices tagged “Shiny Object”

Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market... Read more

By Mitch Joel


October 8, 200911:08 AM

Do This Now tagged “Shiny Object”

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more

By Mitch Joel


April 10, 2009 9:15 PM

It's Not A Numbers Game (But It Is A Numbers Game) tagged “Shiny Object”

Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more

By Mitch Joel


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