Search Results
Entries tagged with “


November 15, 201611:18 PM

Don't Kill Them With Kindness tagged “Service”

How does your brand build a relationship with your customers? There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right.... Read more

By Mitch Joel


September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Service”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel


February 14, 2013 4:15 PM

Professional And Courteous tagged “Service”

The plumber's promise. As I was gazing out of the window on the Florida highway heading back to the airport, I spotted a very rundown truck. The exhaust was pushing gunk into the environment that would be heartbreaking to Mother... Read more

By Mitch Joel

May 13, 2011 3:04 PM

The Gentle Art Of Service tagged “Service”

True story about service: When I'm on the road and presenting at events, I often dine alone - grabbing a quick lunch or breakfast (something healthy) that will tide me over. Unlike other travelers, I tend to eat much healthier... Read more

By Mitch Joel

April 18, 2010 1:45 PM

Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Service”

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more

By Mitch Joel