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Entries tagged with “
Seo
”December 11, 2009 3:22 PM
Back To Basics tagged “Seo”
As the New Year approaches, it's easy to get caught up in the "what's next?" or "what should we be looking at in 2010?" questions. The truth is that your best bet is to ensure that what you currently have... Read more
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November 19, 200910:09 AM
The New Search Landscape tagged “Seo”
When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Seo”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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August 26, 2009 9:09 PM
Rethinking The Link Economy tagged “Seo”
There is no question that the value in reading online (and this is everything from long editorial pieces to Blog postings and Twitter) is the links (or hyperlinks as we used to call them), but things may be changing. The... Read more
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August 15, 2009 4:41 PM
Google Offers Up New Ways To Search (And Why You Should Care) tagged “Seo”
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop with the many changes, updates and new initiatives that are taking place. Whether it's Google Wave or the recently announced... Read more
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July 21, 2009 9:53 PM
Forget The Search Engine. Bring On The Referral Engine tagged “Seo”
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the next generation of search engines will look like. As every new search engine that comes on the market knows, the... Read more
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July 7, 2009 5:07 PM
On Being Findable tagged “Seo”
If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Seo”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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January 17, 200911:56 PM
Get Them To Stick Around - Six Ways To Build Consistent Traffic tagged “Seo”
How do you get people to come to your space, participate and become loyal community members? It's no longer just about providing value and being trustful. It's also not just about being provocative or creating linkbait. With so much content... Read more
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October 28, 2008 6:57 PM
Blogs Have Influence Beyond Search Engine Optimization tagged “Seo”
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural search engine results. If someone says something bad, it could well be that this highly ranked search engine result will... Read more
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October 10, 2008 9:51 PM
Bloggers Have No Ethics tagged “Seo”
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down and to keep the validity of their mainstream news channels high. Jay Rosen is one smart dude. You should check... Read more
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August 21, 2008 8:12 AM
Linking Still Matters tagged “Seo”
And with a headline like that, I'm sure everyone interested in SEO - Search Engine Optimization is now reading. Back in the early nineties I published a national (and free) magazine called Enrage Magazine. It was all about bridging new... Read more
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July 24, 2008 7:51 AM
Hire A Sales Rep Named Google - Montreal Gazette Column tagged “Seo”
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page),... Read more
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June 12, 200811:51 PM
Search Engine Strategies Toronto - Get Your Search On tagged “Seo”
It's conference season. You can smell it in the air. Next week, I'll be taking part in Search Engine Strategies Toronto. The event is taking place from June 16th - June 18th, 2008 at the Metro Convention Centre in downtown... Read more
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May 3, 200811:52 PM
Blogging Gets A Second Wind tagged “Seo”
There were two moments in the online world that looked to change the way we look at Blogs and Blogging. One, was when video started gaining ground. It seemed like both audio and video Podcasting was going to trump text-based... Read more
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March 29, 200811:52 PM
How To Get On Someone's Blogroll tagged “Seo”
How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll? I get it a lot. And, I'm fascinated by them. First off, what is a Blogroll? (for those currently not... Read more
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March 22, 2008 8:58 AM
10 Simple Ways Non-Profits Can Win At Social Media Marketing tagged “Seo”
Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want... Read more
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March 19, 200811:26 PM
Everything You (Think You) Know About Google Is Changing tagged “Seo”
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media... Read more
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January 23, 200811:57 PM
Acquisition Versus Retention - New Thoughts On An Old Argument tagged “Seo”
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more
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November 26, 2007 9:38 PM
Technorati Rank - Blogroll The Charts And The Blogger's Guide To SEO tagged “Seo”
Does anyone understand Technorati Rank? A few weeks back, I dropped from eight thousand and something (out of the one hundred millions plus Blogs that Technorati tracks) to twelve thousand and something (not a good thing). I noticed this morning... Read more
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