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Sem

April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Sem”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


June 19, 201310:23 PM

The World Of Change(d) tagged “Sem”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


August 17, 2012 5:34 PM

The Future Of Google tagged “Sem”

Do you think that Google is a one trick pony? That it's all about search? They've got nothing beyond search? I don't (and I blogged about it back in 2009: Google's Next Step Is Not Search). I'm a massive fan... Read more

By Mitch Joel


November 19, 200910:09 AM

The New Search Landscape tagged “Sem”

When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more

By Mitch Joel


November 14, 2009 3:11 PM

The Trigger Finger tagged “Sem”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Sem”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


July 22, 200911:02 PM

Evolutionize Your Marketing tagged “Sem”

It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more

By Mitch Joel


May 16, 2009 6:41 AM

Display Advertising And Search Are Connected At The Hip tagged “Sem”

The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more

By Mitch Joel


July 24, 2008 7:51 AM

Hire A Sales Rep Named Google - Montreal Gazette Column tagged “Sem”

As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page),... Read more

By Mitch Joel


June 12, 200811:51 PM

Search Engine Strategies Toronto - Get Your Search On tagged “Sem”

It's conference season. You can smell it in the air. Next week, I'll be taking part in Search Engine Strategies Toronto. The event is taking place from June 16th - June 18th, 2008 at the Metro Convention Centre in downtown... Read more

By Mitch Joel

Utilities:


March 19, 200811:26 PM

Everything You (Think You) Know About Google Is Changing tagged “Sem”

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media... Read more

By Mitch Joel

Utilities:


January 23, 200811:57 PM

Acquisition Versus Retention - New Thoughts On An Old Argument tagged “Sem”

While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more

By Mitch Joel


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