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Entries tagged with “
Search Engine Marketing
”March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Search Engine Marketing”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Search Engine Marketing”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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December 6, 2012 7:13 PM
Do You Need A Degree In Digital Marketing And Social Media? tagged “Search Engine Marketing”
How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more
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September 26, 2012 9:12 PM
Native Advertising And The Trouble It Will Cause tagged “Search Engine Marketing”
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more
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August 17, 2012 5:34 PM
The Future Of Google tagged “Search Engine Marketing”
Do you think that Google is a one trick pony? That it's all about search? They've got nothing beyond search? I don't (and I blogged about it back in 2009: Google's Next Step Is Not Search). I'm a massive fan... Read more
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May 17, 2012 7:40 PM
Leaving Facebook tagged “Search Engine Marketing”
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Search Engine Marketing”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Search Engine Marketing”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Search Engine Marketing”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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July 30, 2011 6:47 AM
The Haters tagged “Search Engine Marketing”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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May 7, 2011 9:30 AM
Six Links Worthy Of Your Attention #46 tagged “Search Engine Marketing”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Search Engine Marketing”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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January 4, 201112:09 PM
Your 2011 Digital Marketing Reboot tagged “Search Engine Marketing”
Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more
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October 14, 2010 9:59 AM
What You Tell A Search Box tagged “Search Engine Marketing”
There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Search Engine Marketing”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Search Engine Marketing”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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November 19, 200910:09 AM
The New Search Landscape tagged “Search Engine Marketing”
When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Search Engine Marketing”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Search Engine Marketing”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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September 17, 2009 4:53 AM
Digital Marketing Is The Clear Winner tagged “Search Engine Marketing”
That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more
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