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Entries tagged with “
Search Engine Marketing
”December 20, 2011 9:57 PM
Where The Consumers Are tagged “Search Engine Marketing”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Search Engine Marketing”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Search Engine Marketing”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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July 30, 2011 6:47 AM
The Haters tagged “Search Engine Marketing”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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May 7, 2011 9:30 AM
Six Links Worthy Of Your Attention #46 tagged “Search Engine Marketing”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Search Engine Marketing”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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January 4, 201112:09 PM
Your 2011 Digital Marketing Reboot tagged “Search Engine Marketing”
Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more
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October 14, 2010 9:59 AM
What You Tell A Search Box tagged “Search Engine Marketing”
There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Search Engine Marketing”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Search Engine Marketing”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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November 19, 200910:09 AM
The New Search Landscape tagged “Search Engine Marketing”
When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Search Engine Marketing”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Search Engine Marketing”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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September 17, 2009 4:53 AM
Digital Marketing Is The Clear Winner tagged “Search Engine Marketing”
That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more
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July 22, 200911:02 PM
Evolutionize Your Marketing tagged “Search Engine Marketing”
It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more
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June 4, 200911:25 AM
In Search Of Excellence - The New Search Engine Wars tagged “Search Engine Marketing”
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything online, as soon as some kind of new platform, application or technology gets released, the initial knee-jerk reaction from the... Read more
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May 29, 200912:43 PM
Afraid To Fail tagged “Search Engine Marketing”
Most companies do know what to do. They attend the same seminars and conferences as we do. They read the same content. They're clued in that their industry is going through a huge shift, and they know that technology and... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Search Engine Marketing”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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May 14, 2009 5:28 PM
Confusion Over Search Engine Marketing tagged “Search Engine Marketing”
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more
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April 1, 200910:31 PM
Always Remember Marketing Is Not Advertising tagged “Search Engine Marketing”
It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more
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