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Search Engine

July 20, 201611:47 PM

Never Has LinkedIn Been More Powerful Than Today tagged “Search Engine”

LinkedIn is the most powerful weapon you have in building your reputation.  I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Search Engine”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Search Engine”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 7, 201611:40 PM

Your Live Brand Is Alive tagged “Search Engine”

How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Search Engine”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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April 1, 2016 6:25 PM

What's A Yahoo? tagged “Search Engine”

How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today.... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “Search Engine”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Search Engine”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Search Engine”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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August 21, 2014 4:23 PM

How Social Technology Will Save Lives tagged “Search Engine”

We're not going to talk about ice buckets or YouTube challenges, don't worry. I was at a barbeque this past weekend, and a friend asked me why Google's self-driving cars matter, and why a search engine would even care about... Read more

By Mitch Joel

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July 11, 2014 3:30 PM

Why The Future Of Technology Is Google tagged “Search Engine”

Yes, Google Fan Boy Alert. It's happening now. Look beyond the stock price. Look beyond search advertising as their printer of money. Google is a part of so many fascinating aspects of where society and technology are intersecting, that my... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Search Engine”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Search Engine”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

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April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Search Engine”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Search Engine”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Search Engine”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Search Engine”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


January 16, 2014 9:10 AM

Change Your Marketing. Change Your Brain. tagged “Search Engine”

Don't stop advertising. Don't stop marketing. Let's agree to stop the madness. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so... Read more

By Mitch Joel

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January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Search Engine”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Search Engine”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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