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Search Advertising

July 11, 2014 3:30 PM

Why The Future Of Technology Is Google tagged “Search Advertising”

Yes, Google Fan Boy Alert. It's happening now. Look beyond the stock price. Look beyond search advertising as their printer of money. Google is a part of so many fascinating aspects of where society and technology are intersecting, that my... Read more

By Mitch Joel

Utilities:


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Search Advertising”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Search Advertising”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


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