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October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Search Advertising”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Search Advertising”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


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