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October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Search Ad”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel


December 3, 2010 2:33 PM

Online Advertising Sucks tagged “Search Ad”

How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more

By Mitch Joel


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