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March 27, 2015 3:09 PM

The Digital Reality tagged “Screen”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel


June 19, 201411:10 PM

The Only Screen That Matters tagged “Screen”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Screen”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel

May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Screen”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel

February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Screen”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel

September 29, 2012 3:49 PM

Just Another Screen tagged “Screen”

Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is... Read more

By Mitch Joel

January 27, 2012 8:13 PM

A World With No Keyboard And No Mouse tagged “Screen”

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more

By Mitch Joel

April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Screen”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel

March 19, 2011 8:48 PM

TV Everywhere tagged “Screen”

If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more

By Mitch Joel

October 21, 201010:30 PM

Build A Better Mousetrap tagged “Screen”

You can see the future of Marketing by standing in line at the grocery store. At least I did today. While waiting to buy some yogurt and bananas, I watched a toddler point, push, prod and try to manipulate the... Read more

By Mitch Joel