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Scarcity Model

April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Scarcity Model”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


September 12, 2013 7:30 PM

If You Have Ever Been Rejected... Be Like Bono tagged “Scarcity Model”

The letter read... "Thank you for submitting your tape of 'U2' to RSO, we have listened with careful consideration, but feel it is not suitable for us at present. We wish you luck with your future career." They were kind... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Scarcity Model”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Scarcity Model”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Scarcity Model”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


November 21, 2009 1:26 PM

The Next Twitter? tagged “Scarcity Model”

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more

By Mitch Joel


August 22, 2008 7:05 AM

Newspapers Are A Conversation But Some Journalists Disagree tagged “Scarcity Model”

A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I'm Not Blogging This, Mark My Words, like Christie Blatchford did yesterday in the Globe and Mail (full disclosure: I write... Read more

By Mitch Joel


July 15, 2008 7:41 PM

You Are Never Too Naked tagged “Scarcity Model”

Chris Brogan always inspires me. He asks Blog-provoking questions and gives abundantly of his time and brain. So much so, that after a phone call he had today with a potential client they said that he shares so much information... Read more

By Mitch Joel


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