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Scarcity Model

March 14, 201210:13 PM

Death To The Page View tagged “Scarcity Model”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Scarcity Model”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


November 21, 2009 1:26 PM

The Next Twitter? tagged “Scarcity Model”

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more

By Mitch Joel


August 22, 2008 7:05 AM

Newspapers Are A Conversation But Some Journalists Disagree tagged “Scarcity Model”

A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I'm Not Blogging This, Mark My Words, like Christie Blatchford did yesterday in the Globe and Mail (full disclosure: I write... Read more

By Mitch Joel


July 15, 2008 7:41 PM

You Are Never Too Naked tagged “Scarcity Model”

Chris Brogan always inspires me. He asks Blog-provoking questions and gives abundantly of his time and brain. So much so, that after a phone call he had today with a potential client they said that he shares so much information... Read more

By Mitch Joel


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