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Entries tagged with “
Sales
”January 25, 2013 8:48 PM
To Sell Is Human. To Be A Marketer Is Human tagged “Sales”
You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind, Drive... Read more
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November 28, 2012 3:38 PM
The Art Of Fake Familiarity For Better Sales tagged “Sales”
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your... Read more
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October 4, 201210:18 PM
The End Of Conversation tagged “Sales”
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Sales”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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August 10, 201110:10 PM
Don't Forget About Marketing tagged “Sales”
It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more
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March 30, 201111:43 PM
Business Social Media tagged “Sales”
Social Media has some funny quirks. On one hand, it's about connecting, building rapport, establishing yourself as a recognized authority, learning, growing and sharing... and most of the content you find from those trying to do those exact things are... Read more
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April 19, 2010 8:37 PM
How One Non-Marketer Explains Social Media Marketing tagged “Sales”
If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it? Hugh McGuire (Librivox and Bite-Sized Edits) sent me the link to his Slideshare presentation for an event he recently spoke... Read more
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January 28, 2010 7:35 AM
No More Websites. Only Publishers. tagged “Sales”
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more
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February 10, 2009 7:17 AM
The Success Of Marketing tagged “Sales”
"Unlike accounting or the law, marketing is not a profession. Anyone can call himself or herself a marketer. The absence of entry barriers allows for greater creativity, imagination and new ideas. But the flip side is that manipulation and deception... Read more
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January 21, 2009 5:15 PM
My Space Is Your Space To Sell Your Ideas (Not Your Products Or Services) tagged “Sales”
What do you want out of the comment section on a Blog? Someone's marvellous insights or someone telling you how they sell a product or service around the topic of the Blog posting? One of the main things that Marketers... Read more
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July 24, 2008 7:51 AM
Hire A Sales Rep Named Google - Montreal Gazette Column tagged “Sales”
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column, I am now a Contributor for the Montreal Gazette. Every two weeks in the Business Section (on their Business Observer page),... Read more
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