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Roi

October 11, 2012 2:53 PM

Where To Put The Blame tagged “Roi”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


May 3, 201210:13 PM

The Business (To Business) Of Social Media tagged “Roi”

"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Roi”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


April 29, 2011 7:48 PM

What The Next Five Years Will Be About tagged “Roi”

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Roi”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


February 27, 2010 9:11 PM

Are Brands Really "On" Twitter? tagged “Roi”

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Roi”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Roi”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


December 7, 200911:11 PM

Social Media Snake Oil And The Elusive ROI tagged “Roi”

Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more

By Mitch Joel


December 1, 2009 9:52 PM

The Hardest Part Of Social Media tagged “Roi”

Some people can't handle how much content there is out there. Others are scared to open up because of what people might say about their products and services. Then there are those who simply think all of this Social Media... Read more

By Mitch Joel


November 7, 2009 8:33 AM

Email Still Matters tagged “Roi”

Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes to getting business done? Do teens email as much as they text? Probably not. Teens have not been culturally stewed... Read more

By Mitch Joel


October 28, 2009 9:44 PM

Giving Till It Hurts tagged “Roi”

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more

By Mitch Joel


October 14, 200912:46 PM

Social Media And The Gentle Art Of Management tagged “Roi”

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Roi”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Roi”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


March 5, 200910:12 PM

Give First tagged “Roi”

There is one golden rule to success. It's one many talk about. It's one few remember. It's one that makes these digital social channels even that much more powerful. Before taking anything. Before asking for business. Before pushing your links... Read more

By Mitch Joel


November 24, 2008 8:52 PM

Best Tip For Growing Your Online Social Network tagged “Roi”

If you could only choose one great tip that has helped you grow your online social network what would it be? There has been lots of talk, Blogging and Tweeting lately around what, exactly, constitutes a strong and vibrant online... Read more

By Mitch Joel


August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Roi”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

By Mitch Joel


August 2, 200811:49 PM

We're Just Getting Started... And You Should Too tagged “Roi”

A couple of days ago, I asked this question: Are You Excited To Be Here? While the question was more geared towards your motivation to serve the Marketing industry, it is directly tied into the thoughts in this Blog posting.... Read more

By Mitch Joel

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July 9, 200811:52 PM

How To Keep Score In Social Media tagged “Roi”

There are some debates that never have a clear "winner." How to measure success in the Social Media channel looks like it is one of those. There are two clear sides - those who measure success by how involved a... Read more

By Mitch Joel


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